I am really excited that logo t-shirts have been officially been revived. CK, Tommy Hilfiger and high-street logo-centric labels have had a huge resurgence over the last couple of months. Even Gucci jumped on the bandwagon by showing logo tees in its recent resort collection.

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I generally don’t buy things because they’re a trend, in fact, I generally detest anything that I have seen on the masses. Gucci handbags, adidas Super Stars; I loved both of them up until recently, but now they have been overly featured on my quotidian Instagram feed and just can’t find it in me to surrendered my love. I have a feeling that chokers, even though I absolutely adore them at the moment, will have it’s day. T-Swift, you kind of ruined it for me. That and a blond bob.

In saying the above, I am really excited that logo t-shirts have been officially revived. CK, Tommy Hilfiger and high-street logo-centric labels have had a huge resurgence over the last couple of months.¬†Even Gucci jumped on the bandwagon by showing logo tees in its recent resort collection. While we’re at it, can we all take a moment to recognise that Alessandro Michele, Creative Director of Gucci, has truly resurrected Gucci.

I was far too young to wear logo t-shirts the first time around. I am not even sure my two sisters did. I feel like there has been a huge shift to fashion’s new favorite tees – they’re sophisticated and luxurious and it’s finally deemed appropriate to wear a t-shirt on any occasion. I love styling mine with tailored pieces to created a sophisticated look as well as casually with denim for more of a weekend look.

The best part about the trend: You probably have some form of it in your closet already. For me, I love adidas and Nike, so without “buying into the trend” I was able to experiment with a 90s trend. The second best part, T-shirts are usually the most inexpensive thing in designer collections and high street, so you won’t be investing too much into something you may end up growing tired of.

WEARING: adidas tshirt, Uniqlo Pants, Beau Coops Shoes, Meli Melo Bag

OTHERS I AM LOVING

Author: Ally Hayward

Hi, I am Ally, a writer and creative at Substance. I have worked in the fashion industry for 6+ years as a model and now on Substance. Substance is a lifestyle blog about fashion, beauty, health and self-improvement; hoping to inspire you to live a life filled with Substance. For more: @AllyMayHayward

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