I am really excited that logo t-shirts have been officially been revived. CK, Tommy Hilfiger and high-street logo-centric labels have had a huge resurgence over the last couple of months.Β Even Gucci jumped on the bandwagon by showing logo tees in its recent resort collection.

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I generally don’t buy things because they’re a trend, in fact, I generally detest anything that I have seen on the masses. Gucci handbags, adidas Super Stars; I loved both of them up until recently, but now they have been overly featured on my quotidian Instagram feed and just can’t find it in me to surrendered my love. I have a feeling that chokers, even though I absolutely adore them at the moment, will have it’s day. T-Swift, you kind of ruined it for me. That and a blond bob.

In saying the above, I am really excited that logo t-shirts have been officially revived. CK, Tommy Hilfiger and high-street logo-centric labels have had a huge resurgence over the last couple of months.Β Even Gucci jumped on the bandwagon by showing logo tees in its recent resort collection. While we’re at it, can we all take a moment to recognise that Alessandro Michele, Creative Director of Gucci, has truly resurrected Gucci.

I was far too young to wear logo t-shirts the first time around. I am not even sure my two sisters did. I feel like there has been a huge shift to fashion’s new favorite tees – they’re sophisticated and luxurious and it’s finally deemed appropriate to wear a t-shirt on any occasion. I love styling mine with tailored pieces to created a sophisticated look as well as casually with denim for more of a weekend look.

The best part about the trend: You probably have some form of it in your closet already. For me, I love adidas and Nike, so without “buying into the trend” I was able to experiment with a 90s trend. The second best part, T-shirts are usually the most inexpensive thing in designer collections and high street, so you won’t be investing too much into something you may end up growing tired of.

WEARING: adidas tshirt, Uniqlo Pants, Beau Coops Shoes, Meli Melo Bag

OTHERS I AM LOVING

Author: Ally Hayward

Hi, I am Ally, a writer and creative at Substance. I have worked in the fashion industry for 6+ years as a model and now on Substance. Substance is a lifestyle blog about fashion, beauty, health and self-improvement; hoping to inspire you to live a life filled with Substance. For more: @AllyMayHayward

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