Last month I brought you a little sneak peek of the Charlie Brown Campaign in my behind the scenes post – well now here is the real deal. For reals.


The Details

Jonathan Hayward (my fiance) and I team up with Charlie Brown to bring you this stunning campaign – You Love Me, You Hate Me.

It has been really hard to contain myself. My levels of excitation have been off the proverbial scale. I have wanted to share these images for so long (is three months a long time?) and I am so happy I finally can. There are still many more to come and I will be showcasing them between now and June. “June!?!?”, I hear you say. Trust me, it will be here before you know it.


Every season I find inspiration in something that represents the yin and the yang. I believe everything has two sides; the black and the white; with me there is no grey area.

– Charlie Brown


I loved being hands on throughout the entire process and seeing the campaign flourish was a great sense of accomplishment. Charlie Brown and her amazing team made the process so enjoyable. Special thanks for Leigh and Stephanie.

As mentioned previously, I absolutely adored working alongside Jonathan on this job. He has such a creative mind and his execution is like no other. I love seeing him deep in thought and in the “zone”.

People often ask “how do we manage to work together and never get mad / kill each other / fly kick each other in the face” – the process of working together has actually bought us closer. He’s my best friend and I think that is the key.


You Love Me, You Hate Me really speaks to me as I wear a lot of monochrome and bold patterns. I love that you can pair them both together to get an edgy, rock chick vibe. That has always been my style – feminine with a masculine twist.


This season it was ‘You Love Me You Hate Me’ influenced by the 70’s fashion era, illustrating wide leg pants, glam rock style, disco era, sequins and a touch of punk. We also introduced two scarfs for the season as this was iconic for Steven Tyler.

– Charlie Brown



Keep an eye out on the Myer runway tonight for some new season CB. You can view the Fashion Launch live here.


The A-Team

Hair: Nathan Cherrington from Toni&Guy (Parramatta) – Makeup Rachael Brook from DLM and Katrina Raftery from DLM


Author: Ally Carey

Hi, I am Ally, a writer and creative at Substance. I have worked in the fashion industry for 6+ years as a model and now on Substance. Substance is a lifestyle blog about fashion, beauty, health and self-improvement; hoping to inspire you to live a life filled with Substance. For more: @AllyMayCarey

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