I am thrilled to be able to finally show you what Jonathan and I have been working on in our day to day job life! It’s nice to be able to share what we get up to at work, especially when we have worked so hard!

You would have seen this post showcasing some behind the scene images at the beginning of December for Whitehouse Institute Of Design – well know I bring you a snap shot of some of the campaign images (there are 300+)!




We shot over four days between Sydney and Melbourne, which was easy the biggest shoot I have ever worked on. What I loved so much about this shoot was that I got toplay so many different characters each outfit.

These images along with the hundreds more will be used as new marketing material for Whitehouse Institute Of Design for 2014. Jonathan (my fiance) shot the entire campaign and he did an amazing job! Also, we could not have asked for a better client – Leanne and her team are truly superstars.



Sidenote: If you are looking at a career in fashion design applications for Whitehouse are now open for 2014!






Makeup Day 1: Tobi Hennesy
Makeup Day 2: Emmily Banks
Makeup Day 3 and 4: Leah Broidy and Elizabeth Tedesco at True Colours, Melbourne
Hair Day 1 and 2: Oswald Chang and Shannen Smith from Murphey Gozzard Hair Community
Hair Day 3 and 4: Leah Broidy and Elizabeth Tedesco at True Colours, Melbourne

Special thanks to the hair and makeup teams across the four days, Sarah Millar, Ashley Hall and and also Jonathan’s assistant, Wade.

Author: Ally Carey

Hi, I am Ally, a writer and creative at Substance. I have worked in the fashion industry for 6+ years as a model and now on Substance. Substance is a lifestyle blog about fashion, beauty, health and self-improvement; hoping to inspire you to live a life filled with Substance. For more: @AllyMayCarey

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