My name is Ally and I am a writer and creative.
I founded Substance in 2013 – In that time, Substance has secured its place as one of Australia’s go-to destinations for all things style, beauty, health and travel.
I am dedicated to bring you a fresh take on fashion and lifestyle. I love to share a unique outlook through writing and imagery.
Prior to founding Substance, I kept busy with a modeling career and running a vintage online store; Who Killed Bambi. I have been featured in national campaigns for adidas, Lorna Jane, Charlie Brown, Vitasoy, and 7-11 just to name a few. Who Killed Bambi has been featured widely in publications such as: Frankie, Peppermint Magazine, The Sydney Morning Herald and Fairfax Media Publications as well as gained a national and international customer base.
Substance is a destination for style, fitness and inspiration. I have worked with numerous Australian and International brands which include but not limited to : adidas, Nike, Ford, David Jones, Tony Bianco, Seafolly, NEXT, Virgin, Giorgio Armani, Moroccan Oil, Wella, Sunglass Hut and Uniqlo.
When I am not working I love spending my spare time traveling and exploring new places – preferably on a coastline or somewhere with a good walking track. If I could choose one place overseas to live for a year, I would happily live in Berlin.
You can follow me on the following social media or get in touch via the following
- Facebook: Substance Blog
- Instagram: @allymayhayward
- YouTube: Substance Blog
- Snapchat: allymayhayward