My name is Ally and I am a writer and creative.

I founded Substance in 2013 – In just under three years, Substance has secured its place as one of Australia’s go-to destinations for all things style, beauty, health and travel.

I am dedicated to bring yo a fresh take on fashion and lifestyle. I love to share a unique outlook through writing and imagery.

Prior to founding Substance, I kept busy with a modeling career and running a vintage online store; Who Killed Bambi. I have been featured in national campaigns for adidas, Lorna Jane, Charlie Brown, Vitasoy, and 7-11 just to name a few. Who Killed Bambi  has been featured widely in publications such as: Frankie, Peppermint Magazine, The Sydney Morning Herald and Fairfax Media Publications as well as gained a national and international customer base.

Substance is a destination for style, fitness and inspiration. I have worked with numerous Australian and International brands which include but not limited to : adidas, Nike, Ford, David Jones, Tony Bianco, Seafolly, NEXT, Virgin, Manicare, Moroccan Oil and Uniqlo.

Now based in Sydney, after having lived in Queensland and the NSW coastal town of Copacabana, Ally loves exploring what her new city has to offer. Namely new healthy cafes, art exhibitions and exploring markets and vintage boutiques.

When I am not working I love spending her time traveling and exploring new places – preferably on a coastline or somewhere with a good walking track. If I could choose one place overseas to live for a year, I would happily live in Berlin.

You can follow me on the following social media or get in touch via the following

Email: ally@substance.cc